A company that sells custom window treatments added Aimtell to grow two things: booked appointments and sales. It sent a series of campaigns with clear incentives, some of them timed for when customers were most likely to need its products.
The results
In under three months, web push brought in nearly 200 qualified appointments. Close to 100 of those became sales, worth more than $175,000.
The campaigns were simple. They asked subscribers to book an appointment, and most offered something in return, like free installation or a free in-home consultation. Some were sent at sunrise and sunset, when the problem the products solve is easiest to notice.
Incentives that ask for one thing
This “don’t forget” push about free installation went to every subscriber. It did not mention a product, only the offer. It was one of several pushes that together drove thousands of clicks and many of the appointments.
Other pushes went to smaller groups. The one below went to subscribers who had visited a product page in the past 30 days, and asked them to book a consultation.
Timed for when the problem shows up
The company also sent pushes at times of day tied to the problem its products solve. This one went out at sunrise:
Timezone optimization meant each subscriber got it in their own morning. Pushes like this led people to click through and book a consultation or buy.
Clear offers, good timing and segments of recently active subscribers added up to nearly 200 qualified appointments and more than $175,000 in sales in under three months.