Holiday shoppers see a lot of offers. In November and December 2023, one ecommerce clothing retailer used Aimtell to reach people who had already shown interest in the brand: subscribers, shoppers who left items in their cart, and people browsing product pages. Push reached them directly, away from crowded inboxes and social feeds.
Nearly $200K from manual and triggered campaigns
The brand ran two kinds of campaign. Manual campaigns promoted holiday discounts and gifts. Triggered campaigns went out on their own when a shopper did something, like leaving a cart. Welcome pushes and abandoned cart reminders did especially well.
Manual campaigns: $98,892
Across the two months the brand sent many manual campaigns, which brought in $98,892. Each one promoted a holiday offer with a discount code that was easy to redeem.
The Black Friday campaign promoted the top offers with exclusive coupon codes and limited-time sales, and brought in nearly $100K. The brand kept those offers running after Black Friday, and the sales kept coming. Its Christmas campaign earned well for its whole run too.
Triggered campaigns: $90,446
Triggered campaigns brought in $90,446 over the same two months. Most of it came from two automations.
A welcome drip series sent each new subscriber a short run of pushes in their first days, while their interest in the brand was fresh.
Abandoned cart pushes reminded shoppers about the items they left behind, and brought many of them back to finish the purchase.
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Planning your own holiday campaigns?
A handful of well-timed manual campaigns and two automations brought this brand nearly $200K in two months. Set the automations up early, so they are running before the busiest weeks start.